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Advertising campaign

TM Bronx

Promo campaign
"Bro Challenge"

Are you sure your bro is your bro?

We developed a key visual and digital promo campaign “Check that bro is bro”, which consisted of random challenges and Like Store. Participants were asked to subscribe to the challenge account on Instagram and receive a random reckless task that had to be completed with bro. After completing the challenge, participants could buy prizes for the collected likes and get them in the amount of x2 - one for bro.