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ТМ Borjomi | 150 ml

Advertising campaign

Advertising campaign "The smallest in the family"

This size has become a novelty not only for Borjomi, but also for the entire category of soft drinks.

To show the mini format succinctly, we applied graphic minimalism, and the advertising campaign was built around family relationships to convey the idea that mini Borjomi is still the same traditional drink, but in a modern format.