Identity and design of activities for event

Schwarzkopf created the first shampoo and hairspray, and became famous all over the world for its hair dyes. To tell the amazing story of the brand and celebrate its 120th anniversary, a gala event with a show program and master classes was organized.

Our team developed an identity for the entire event, and also developed a design for all activity areas, including the reception, styling areas, food court, photo areas, stage and interior.